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Hey there, I'm Ming!
I specialize in marketing in a bunch of different aspects. I bring experience from trying out different aspects of marketing, and take an interdisciplinary approach to whatever I work on. I specialize in strategy by pulling insights from market research and extrapolating from data and statistics. I have a thorough approach and plenty of passion.
When I'm not working, I enjoy anything related to food (food journalism, cooking, food history, etc.) and also video games. I have a healthy interest in literature as well. I really like detective fiction and/or fantasy!
I love supporting smaller creators when I can and am particularly fond of helping out small businesses!
EXPERIENCE
December 2022 - Current
Retail Marketing Coordinator
STIO
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Connecting with both nonprofit and for-profit brands to plant and cultivate long-lasting partnerships.
- Planning and executing both in-store events and out-of-store events.
- Collaborating with the corporate brand team to create necessary assets for promoting retail events in both digital and print.
- Finding vendors and partnering with like-minded companies and brands to provide for big events.
- Hosted a large event at a brewery and sold over 100 tickets, donating half of the proceeds to a partnered non-profit.
- Driving traffic into the retail store by creating discounts and planning brand activations that attract customers even outside of the brand's target demographic.
June 2022 - August 2022
Analytics Intern
OSBORN BARR PARAMORE
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Pulling web data from Google Analytics and Adobe Analytics, and reporting on said data by comparing it YoY and QoQ.
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Crafting insights based on data changes. Creating visualizations for data in Google Data Studio.
Implementing tracking and pixels through Google Tag Manager. -
Cooperating with Media and Strategy departments by
visualizing and simplifying data. -
Helping pull data reports from Google Data Studio.
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Sorting out excel data and using it to calculate metrics/making visualizations with it.
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Competitive website research and compiling insights in a deck for a company site audit.
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Creation of an informational brand-building deck to educate clients about the importance of a brand in an easier way.
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Constructing demographic and audiences through Helixa.
May 2022 - June 2022
Creative
THE ONE CLUB - THE YOUNG ONES MENTORSHIP PROGRAM
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A brief mentorship program created by The One Club for Creativity.
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Worked with mentors from MRM employees around the country.
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Created a deck, plan, and deliverables for an awareness campaign for an advanced technology company with another creative and mentorship from industry creatives.
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Presented deck to MRM higher-ups for a summer awareness campaign with an in-person ice cream truck activation and a social media activation including influencer marketing and an AR integration on Instagram.
May 2021-May 2022
Strategy Director of Brand
BOSTON UNIVERSITY ADLAB
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Essentially, an executive board position where I am in charge of a team of students.
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Working on renewing and solidifying AdLab's Brand Guidelines with the Vice President of Brand.
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Created external audit for AdLab, defining their target audiences and competition within other student agencies around the United States.
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Mentoring students and guiding them along the strategic process to help redesign the AdLab website and conducting IDIs and UI/UX research for AdLab's brand.
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Collaborating with New Business to create recruitment posts for new clients and speaking to past clients.
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Leading meetings and communicating messages to the rest of the agency for social media campaigns.
Jan 2021-May 2021
Strategist
BOSTON UNIVERSITY ADLAB
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Worked cooperatively with co-strategist to launch a campaign for a Nonprofit Organization's social media in order to kick off its brand, with deliverables including a Brand Audit, Creative Brief, Research Proposal, and Research Report.
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Worked in a team closely with an account executive, co-strategist, project manager, two art directors, and a copywriter. Had weekly team meetings internally and met
with clients. -
Conducted In-Depth Interviews on equity and diversity in a Southern town.
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Conducted social listening on Facebook and Instagram to derive further insights.
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Conducted research on logos and colors to create a new logo for client and a starter pack for social media.
EDUCATION
2023-2025
Masters's of Science Degree
BOSTON UNIVERSITY
A university in Boston, Massachusetts. Currently studying at Boston University Metropolitan College in the Global Marketing Management program. Working part time in the meantime, but eager to focus on gaining more practical experience alongside my remaining studies. Exploring innovative digital marketing, ecommerce, and neuromarketing. Looking to expand my foundational business knowledge.
2018-2022
Bachelor's of Science Degree
BOSTON UNIVERSITY
A university in Boston, Massachusetts. Graduated in May 2022. In earlier years, I was a writer for the Boston University chapter of Spoon University, but in later years, I focused on my studies and worked in Boston University AdLab taking place in Boston University's School of Communication. I majored in Advertising and minored in English.
2014-2018
High School Diploma
JAMES CLEMENS HIGH SCHOOL
A high school in Madison, Alabama. In my time at James Clemens, I was an editor on the school's online newspaper in addition to being in the National Art Honor Society, National English Honor Society, and National French Honor Society. I also worked as a Teacher's Assistant during my time at James Clemens. I also took several art classes.
SKILLS
Microsoft Suite - Proficient
HTML/CSS - Proficient
R - Beginner
Google Suite - Advanced
Adobe Analytics - Proficient
Google Tag Manager - Proficient
Power BI - Beginner
Adobe Suite - Proficient
English - Mother Tongue
Mandarin Chinese - Beginner
Google Analytics - Advanced
Google Data Studio - Proficient
Shopify - Proficient
Excel - Proficient